Beautiful Crime Agency London
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EVOLVE FITNESS

CHALLENGE

Evolve Fitness has built a reputation for exceptional results around it’s 12-week no-nonsense body transformation programmes. With competition in the City of London high, Evolve wanted to create a new visual identity for the brand which would appeal to men and women equally. It needed to be slick and urban whilst communicating precision and excellence mirroring the results it delivers.

SOLUTION

Beautiful Crime Agency created a trio of creative options for a new brand identity, refining the favoured one in close partnership with the Evolve team. Beautiful Crime created a full asset library built around a dynamic new logo and created Brand Essense – the 32-page brand bible containing fonts, pantone references logos, usage guidelines for all types of communications – from personal trainers’ kit and gym member apparel to office stationary and marketing collateral.

Evolve Fitness
Evolve Fitness

RESULT

The new brand identity has been seamlessly integrated into all marketing channels, including their website, clothing, advertising posters and all stationery receiving attracting positive feedback from staff and gym members alike.

____________

“Beautiful Crime’s branding for Evolve Fitness is absolutely spot on and encompasses everything we are about as a brand. We have used our corporate identity throughout the gym, all marketing materials, clothing and P.R, where we have secured articles with the likes of GQ, Esquire, Mens Health and The London Evening Standard”

Tim Walker,
CEO of Evolve Fitness

TALK TO US

Share your briefs and marketing challenges and we’ll show you how visual art
partnerships can engage your customers to drive your business.

CONTACT US

HOUSE OF PERONI ART BAR
HOUSE OF PERONI ART BAR
COCA-COLA
COCA-COLA

Beautiful Crime Agency is part of the Beautiful Crime Group - owner of contemporary art gallery Beautiful Crime Gallery and fine art gallery West Contemporary

WHERE

Beautiful Crime Ltd,
1st Floor, 2a Luke Street
Shoreditch, London
EC2A 4NT

To discuss partnership for
your brands or clients, please contact: [email protected]

WHAT

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