CHALLENGE
Evolve Fitness has built a reputation for exceptional results around it’s 12-week no-nonsense body transformation programmes. With competition in the City of London high, Evolve wanted to create a new visual identity for the brand which would appeal to men and women equally. It needed to be slick and urban whilst communicating precision and excellence mirroring the results it delivers.
SOLUTION
Beautiful Crime Agency created a trio of creative options for a new brand identity, refining the favoured one in close partnership with the Evolve team. Beautiful Crime created a full asset library built around a dynamic new logo and created Brand Essense – the 32-page brand bible containing fonts, pantone references logos, usage guidelines for all types of communications – from personal trainers’ kit and gym member apparel to office stationary and marketing collateral.
RESULT
The new brand identity has been seamlessly integrated into all marketing channels, including their website, clothing, advertising posters and all stationery receiving attracting positive feedback from staff and gym members alike.
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“Beautiful Crime’s branding for Evolve Fitness is absolutely spot on and encompasses everything we are about as a brand. We have used our corporate identity throughout the gym, all marketing materials, clothing and P.R, where we have secured articles with the likes of GQ, Esquire, Mens Health and The London Evening Standard”
Tim Walker,
CEO of Evolve Fitness
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